The design of exhibition display stands

If you're a regular stand holder at exhibitions, you'll want to present a consistent image for your business. You can do this with signs, posters and banners that have your logo and the messages you want to convey. Ensure your images and signs are magnetic or velcro-backed, and you'll be able to position these on your modular panels quickly and effectively. Banner cassettes (see Exhibition display equipment) are also easy to install.

Bear in mind that you may want as much flexibility as possible for the position of your images and text if your stand size varies from exhibition to exhibition or if you want to promote specific items at certain venues.

To create a particularly effective stand, you can have the fabric on your modular panels or pop-up display frame printed with a design of your choice. If you take account of the curved surface of a pop-up display, for instance, you can create a dynamic image that draws people to your stand. The disadvantages are the expense and the space you need to give such images their full impact.

Exhibition display suppliers can show you samples of panel and pop-up images. They can also advise you about arranging the graphics. To help you, you may need a graphic designer with experience of this type of work. You might also want to take this opportunity to have a designer consider your entire stand, from the floor covering to the extras.